The aroma that set the imagination of Middle Eastern poets and Sufi mystics aflame is a fascinating product of the process that via slow deterioration brings immortality. Oud is a resin released by Aquilaria tree species in order to protect themselves against fungus that decomposes their bark and branches. Developing over many decades, oud is priced above rubies. This extremely high quality oud masala is a true work of genius, its fragrance ethereal and complex, blending nuances of ambergris, loban, gugal, tobacco and woods. Its rich fragrance is used for scenting mosques and clothes in the Middle East, and is the fragrance with which oil-rich billionaires compete with each other as to who has the best oud.
Masala Method – The main fragrances (parts of plants, wood powder, essential oils, etc.) be set-in by hand into a dough-like, sticky mass (base), which is then rolled onto the wooden sticks. The prescription of the base is a guarded secret of the manufacturer, cause it's crucial for the flavor.